Public Relations & Advertising
Department of Public Relations & Advertising
- 02-710-9734
- Sunheon Hall, Room 312
- prad@sm.ac.kr
Educational Objectives:
As the influence of promotion and advertising on the success or failure of businesses and institutions increases, the importance of public relations and advertising education is gaining prominence. Graduate programs in public relations and advertising aim to meet these societal demands by systematically providing various theories and experiential knowledge related to promotion and advertising. They also cultivate essential competencies such as creativity, planning, and communication skills required in practical settings, aiming to foster female communication professionals and researchers who can contribute to our society.
Educational Goals:
- Equip students with comprehensive knowledge of public relations and advertising theories and their practical applications.
- Enhance planning and creative problem-solving skills for real-world public relations and advertising work.
- Develop research capabilities through in-depth exploration of prior studies and research methodologies.
- Provide a well-rounded curriculum and diverse experiential opportunities to foster critical thinking and personal growth.