Department of Public Relations & Advertising
“Embrace Challenges with Passion.”
- +82-2-710-9734
- 0303-0799-0380
- Queen Sunheon Building 312
- prad@sookmyung.ac.kr
The Department of Public Relations and Advertising was established in 1997 to nurture skilled women professionals in the field of communication with various stakeholders in the digital media environment. As the demand for expertise in public relations and advertising continues to rise in the ever-growing digital and competitive marketing landscape, this field stands out as one where women's abilities are highly valued. In fact, women currently make up over 60% of professionals in the industry. The Department of Public Relations and Advertising takes pride in its central role in cultivating key talents and driving education and research in this vital field.
Education Purposes
The Department of Public Relations & Advertising is dedicated to cultivating professional women who excel in the dynamic field of publicity and advertising, which plays a vital role in the advanced information society of the 21st century. Through a comprehensive education that combines theory and practice, we empower our students with the knowledge and skills needed to thrive in this dynamic industry.
Education Goals
- Develop a deep understanding of the functions and significance of PR and advertising as persuasive communication tools.
- Gain comprehensive knowledge of various theories and principles related to PR, advertising, consumer psychology, and media.
- Cultivate the necessary professional skills in PR and advertising through practical campaign planning and execution.
- Foster critical thinking abilities through the analysis and critique of current trends and campaign outcomes.
- Encourage interdisciplinary collaboration and cultivate versatile talents through integrated education with other fields.
- Provide exceptional practical training through proactive industry collaboration with the PR and advertising sector.